Billy the Bee specialize in creative, limited edition yoga, spiritual and meditation designs which range from functional (accessories and props) to fashionable (bags, jewellery, scarves). They understand this and frequently renew their designs. Majority of their products are limited designs which mean they introduce a fixed quantity into the market.

Their predominant focus is finding products that are wholly or predominantly made of natural, eco friendly and/or bio-degradable materials. however, a small part of their product range will not satisfy these criteria.